Over here we have many gastronomic societies. Some of them are simply that: a group of friends who get together to have a very good cooked meal in a nice environment.
But there are others that are organized to celebrate the wonders of a particular product: So we have The brotherhood of white asparagus, The brotherhood of olive oil, the brotherhood of the red pepper and many more. All of them, or almost all, with their medieval looking banner, its uniforms (hats with feathers and long cloaks) and its ancestral language to make public proclamations. They don’t have reunions or assemblies , they have “Chapters”. When they admit new members, usually among famous people they organize a ceremony imitating the order of ancient knights. And they finish with a nice banquet. Of course.
I’m sure they have a great time tasting their favourite meals doing those things. What I don’t understand is why a bunch of grown men have such a need to disguise themselves and play that way.
I have to say that most of their time, when they are not in Chapter or ordering new members, they spend it working to promote their product in the market, That is true.